Introduction
With a degree in marketing and a strong proficiency in both Spanish and English, I am excited to embark on a new career path in CGI. My background as the Vice President of the American Marketing Association at ISU has equipped me with valuable leadership and strategic skills, which I believe can seamlessly transfer to the world of CGI. Additionally, my experience collaborating with numerous local companies has honed my ability to work in dynamic environments, fostering creativity and adaptability. Beyond my professional pursuits, my passion for music production has nurtured my creativity and attention to detail—qualities that are equally essential in the CGI industry. I am eager to combine my diverse skill set and dedication to achieving exceptional results in my pursuit of a rewarding career in CGI.
Campus Involvement
During my three-year tenure as Vice President of the American Marketing Association (AMA) on campus, I had the incredible opportunity to witness the organization's growth and impact firsthand. Serving as a bridge between our members and the executive board, I played a pivotal role in shaping our chapter's strategic direction and fostering a vibrant marketing community. Through a multitude of events, workshops, and campaigns, we not only enhanced students' marketing skills but also actively engaged with local businesses, such as Wildcountry and Destihl, contributing to the broader community. Being Vice President allowed me to forge lasting connections, collaborate on innovative projects, and instill a passion for marketing in fellow students. As we constantly sought to refine our outreach efforts and uphold the values of AMA, I am proud of the lasting legacy we built during my tenure.
Destihl Brewery
During my time with DESTIHL in Normal, IL, I held a multifaceted role that encompassed various aspects of product development and marketing. As a leader, I directed the conceptual design process, defined key product features, and provided crucial support throughout the development. Leveraging my creative skills, I developed a compelling advertisement using Blender to effectively market their new beverage, reaching a broader audience. I also took charge of reviewing product development budgets and expenditures, ensuring efficient resource allocation and research alignment. An integral part of my role involved leading extensive research focus groups, which comprised over 40 students and faculty members. I skillfully translated the complex insights gathered from these groups into actionable recommendations. To facilitate decision-making, I generated comprehensive reports and data visualizations from the focus groups, presenting the findings to clients and senior management for informed choices. Furthermore, I contributed to increasing product awareness by crafting customized marketing materials that resonated with our target audience.
Wildcountry
During my tenure at the company, I took on a multifaceted role that involved enhancing various aspects of our online presence and sales performance. I spearheaded an SEO outreach initiative, resulting in a remarkable 70% improvement in Shopify load speeds, ensuring a smoother and more efficient user experience. Additionally, I undertook ongoing keyword research and optimization efforts, expanding our organic search footprint and driving highly relevant traffic to our site. My responsibilities extended to managing a vast inventory of hundreds of SKUs, ensuring that orders were consistently up to date and customer satisfaction remained high. Notably, I played a pivotal role in achieving an impressive 80% increase in sales for our ski products. To stay ahead in the competitive landscape, I diligently researched and analyzed competitor websites and advertising links, gaining valuable insights to inform our own strategies for continued growth and success.
V12 Valet
Working at a valet company owned by a friend, we've not only excelled in providing top-notch service but also forged valuable relationships with local restaurants. Our teamwork and customer service skills have grown, and we've become trusted partners for restaurant owners and patrons alike. This experience has given us a profound appreciation for the role of hospitality in the dining industry while strengthening our bonds as friends and colleagues.
Babejuice
My sister embarked on a remarkable entrepreneurial journey by establishing a company specializing in nourishing juices tailored for expectant mothers, providing essential nutrients ideal for this unique phase of life. I enthusiastically stepped in to assist her in managing her social media presence across platforms like Instagram and Facebook, effectively amplifying our brand's reach and engagement. Moreover, I assumed the role of handling our accounting needs, a responsibility she hadn't previously encountered. Our dedication and hard work bore fruit, as within a year, we received an invitation from Shark Tank representatives expressing interest in featuring our venture on the acclaimed TV show. Despite this incredible opportunity, my sister made the challenging decision to decline, given her busy schedule and the recent arrival of her second child.
